FirstLook Revolutionizes Online Vehicle Advertising with Next Generation Solution
CHICAGO, IL (January 24, 2009)— FirstLook, the pioneer in automotive retail performance software solutions and the #1 Fastest Growing Company in Automotive as ranked by Inc. Magazine's prestigious 2008 Inc. 500 rankings, is unveiling the next generation of internet advertising technology at the 2009 NADA Convention in New Orleans.
With 88% of consumers going to the Internet prior to purchasing a vehicle, FirstLook is enabling new car dealers' pre-owned organizations to win the online retail battle for consumers with the new 360° Internet Advertising Accelerator. Designed to address the next generation of online vehicle retailing, FirstLook's 360° Internet Advertising Accelerator is the first fully integrated pricing and merchandising solution in the industry.
360° Internet Advertising Accelerator empowers dealers to address the three major shifts that have occurred in the industry:
- The rise in consumer demand for pre-owned vehicles relative to new cars
- The importance of the internet in making purchasing decisions
- The need for dealers to beat out competitors online in order to win customer traffic
"In the next generation of online retailing, winning dealers will be those who move beyond optimizing their websites to optimize every online vehicle ad so that each vehicle is positioned to win," said Pat Ryan CEO of FirstLook. "Building on our expertise in Internet pricing, advertising and data optimization, we have created the first next generation solution in the industry to win this online battle."
FirstLook will unveil this revolutionary new technology at the 2009 NADA Convention in New Orleans at booth #2327.