FirstLook Expands Consumer Optimization
CHICAGO, IL (April 23, 2009)— Software solutions company FirstLook announced what it's calling "a revolutionary concept" in marketing and sales centered on Consumer Optimization or "the power of selling value."
FirstLook's Consumer Optimization System provides automotive dealers with the ability to maximize online "page views," drive in-store traffic and convert traffic into sales without giving away potential gross profit, the company says. This new set of consumer-facing marketing and selling techniques focuses on optimizing pricing and advertising and in-store sales.
"The internet has transformed the landscape of buying and selling pre-owned vehicles. Consumer Optimization is the key for dealers who are playing catch up with information empowered consumers," said Pat Ryan CEO of FirstLook. "Consumer Optimization provides the tools and techniques for dealers to successfully price, advertise and sell their pre-owned inventory without giving up gross profit."
Consumer Optimization, a concept that focuses "the power of selling value," is the key to successful pricing, advertising and selling of pre-owned inventory. Consumer Optimization is broken down into three areas:
- Consumer Optimized Pricing helps dealers manage the fine line between over-pricing vehicles and under-pricing, enabling them to get all of their online vehicles "in the game" without giving away gross profit.
- Consumer Optimized Advertising moves dealers beyond generic online ads created with VIN explosions to high impact ads that highlight the unique benefits and attributes that set a vehicle apart from the competition. FirstLook's 360° Internet Advertising Accelerator is the first fully integrated solution designed to create online ads that are consumer optimized.
- Consumer Optimized Selling shifts the sales focus from haggling over price and payment to focusing on a technique called "Value Closing"—a more transparent approach to selling that allows dealers to harness the power of the internet to sell the value of their vehicle and price.
FirstLook pioneered the market leading 360° Inventory Management System, which includes Appraisal, Stocking, Purchasing and Inventory Management tools that dealers need to manage the internal side of their businesses. FirstLook's Consumer Optimization System takes this to the next level by addressing the consumer-facing side of the business.