Automotive Dealers Learn to Leverage Google's Secrets
CHICAGO, IL (November 2, 2009)— Optimizing relevance for consumers has been the key to success for Google and now executives at FirstLook, the automotive retail performance solutions company, are illustrating how this model can be the key to success for automotive dealers in their online vehicle advertising. As a featured speaker during the Digital Dealer Conference and Expo in Nashville, Tenn., Pat Ryan Jr., FirstLook's Founder and CEO, is revealing to dealers how the Google Relevance Model can be applied to online vehicle advertising using Consumer Optimization techniques.
"People use Google because it helps them find what they are looking for—in short, Google optimizes consumer relevance," says Ryan. "Yet, despite Google's virtually unparalleled success, few online advertisers, especially online vehicle advertisers, leverage Google's powerful, yet simple secret in managing their own internet business. With Consumer Optimization, dealers will be positioned to create a new power shift—the shift away from irrelevance."
Consumer Optimization techniques focus on the features, qualities and benefits that set one dealer's vehicles apart from others. Similar to Search Engine Optimization, which optimizes a web page so it ranks higher, Consumer Optimization techniques allow pre-owned automotive dealers to optimize their online vehicle ads to rank higher with consumers and be more likely chosen over their competitors.
In addition to Ryan, senior vice president and general manager for FirstLook's Elite Operations Division, David Nelson, will present "The New Four Square" during the Digital Dealer Conference. Nelson will discuss the fundamental shift that has taken place in pre-owned vehicle sales—from a confrontational negotiation based solely on price to a win-win negotiation based on consumer values, or M.A.R.K. factors: Mission, Affordability, Risk and Key Differentiators.
More than 45 exhibitors and 500 attendees are expected for this year's Digital Dealer Conference being held November 1—3 in Nashville, Tennessee.
Source: Digital Dealer Fixed Operations