Appraise Knowing What Others
Don’t—
So You Can Turn Appraisals
Into Retail Sales Like Others
Can’t

FirstLook 360°
Market Appraising™
FirstLook’s 360° Market Appraising, powered by 360° Market Intelligence, provides Quick and Easy access to the most comprehensive market insights to close more Appraisals and convert more Trade-Ins into Profitable Retail Sales.
Close More Trade-Ins Involving Non-Core Appraisals
- Know, for other dealers in your market: average ACV, Profitability and Inventory Turn for similar vehicles with JD Power’s Power Market Appraiser
- Know how well a Non-Core Appraisal has sold in your Core Customers’ Zip Codes with Polk® Market Intelligence
Convert Non-Core Trade-Ins into Profitable Retail Sales
- Know the current online market price of similar vehicles—down to the trim and engine levels
- Know if a car is in high or low, and high or low supply demand in your market
- Know how much recon to put into the car and still be “priced to market” and profitable
- Know what consumers know about the “fair" Retail and Trade-In value, with instant access to Edmunds TMV® and Kelley Blue Book® values
Put the Right Number on Every Car, Every Time
- Know the wholesale Book Values (Black Book, Kelley Blue Book, NADA Guides, Galves)
- Know Auction values
- Know the vehicle’s Retail Performance in your store
360˚ Market Appraising seamlessly integrates with most major CRM solutions.

